Call from Google search...
I was trying to search for some Movers and Packers in Bangalore today when I noticed this call thing in the sponsored links. So I dialed out the first result and it actually connected me to the movers and packers listed there. Its another thing that I was trying to call at 10pm in the night and this movers and packers guy didn't want to talk and disconnected immediately. The feature as such was a pleasant surprise. I will test this out tomorrow during working hours.